Any advert you run on Facebook without the ability to re-target your audience without spending more money on Ads is a waste of
resources.
In this era where we are constantly filled with information
about the power of re-targeting, you are still running engagement ad, video ads
or using any other ad objective without building a list ( it could be Whats app,
Messenger or Email list).
If you spend 5k on Ads and you don't have at least 50 people
to re-target without running another ad campaign on Facebook, you have been
wasting your resources.
The moment I changed my advertising strategy to building
list, especially whatsapp ( regardless of the Ad type, i.e. information ad,
engagement ad, conversion ad, etc), I
saw a significant difference and I have been able to have a better connection
with my clients because I am reachable on the best marketing platform in
Nigeria, which is Whatsapp.
If almighty Jumia can do it just 2 weeks after I made a
purchase from their site, what's stopping you?
Stop blaming the big companies for making the profits you
should also be taking part in and concentrate on building a list as well.
I've said what I can say.
I spend 3 days to write a script for a video
2 hours to record a video
4 hours to edit and render
6 hours on my drop-shipping store
3 hours for a personal break every day
This excludes the period of time spent on responding to
one-on-one requests from clients.
I try to see my friends when I can because they are family
to me
I chat more to make up for the times I couldn't keep my word
I lose every day and I win every day as a digital marketer
because it's essential for growth
Why?
Because I'm a person who takes a personal problem that
wasn't mine in the first place and provides a solution for it.
That's the definition of entrepreneur I walk with and it was
defined by Ryan Moran.
If you call yourself an entrepreneur, and the definition
above is not evident in your business, I am happy to tell you that you have
finally found why you aren't making any success with your enterprise.
Change your mindset, change your goals, re-invent yourself
and be a better you today than you were yesterday.
